Last Updated: October 21, 2026

Who Is Responsible for Your Information

This Privacy Policy explains how personal information is collected, used, and disclosed when you browse Nuvralexo, purchase jewelry or accessories, subscribe to emails, or contact customer support.

Nuvralexo is owned and operated by Suzhou Yangguang Youpin Supply Chain Co., Ltd. References to “we,” “us,” and “our” mean this company operating the Nuvralexo store.

The company is responsible for product sales, order processing, customer support, returns, refunds, and related customer transactions. Where we determine the purposes and means of processing personal information, we act as the responsible business or data controller under applicable law.

This policy covers our store and related customer communications. Payment providers and other independent services may also process information under their own privacy notices.

Information Connected with Your Shopping Experience

The information we handle depends on how you interact with the store. It may include the following categories:

• Contact and delivery information: Your name, email address, billing address, shipping address, and telephone number where provided or required for delivery.

• Order information: Purchased items, selected sizes or finishes, quantities, discounts, order numbers, transaction amounts, shipping records, and return or refund history.

• Payment information: Payment status, transaction references, payment method, and limited payment details supplied by the payment provider.

• Customer communications: Questions, feedback, support correspondence, and photographs or other information you provide about a product or order.

• Account information: Details associated with a customer account, if you use account features available through the store.

• Technical information: IP address, browser and device information, approximate location derived from IP address, and website interaction records.

• Shopping activity: Pages and products viewed, items added to a cart, checkout interactions, and interactions with promotional content, depending on the technologies operating on the store.

• Preferences: Email subscription choices, privacy selections, and other preferences you communicate to us.

Payment credentials entered at checkout are processed through the relevant payment service. The payment information accessible to us depends on that service and its configuration.

Please do not email full card numbers, card security codes, passwords, or authentication codes. We do not ask you to provide sensitive information unrelated to your purchase or support request.

How We Receive Information

You provide information directly when you place an order, enter delivery details, contact us, subscribe to communications, or use available account features.

Information may also be collected automatically through website functions, cookies, and similar technologies. The collection depends on the features enabled and any applicable consent or privacy preferences.

We may receive information from organizations involved in your transaction, such as payment confirmations from payment providers, delivery updates from carriers, and order records from our ecommerce platform.

If you supply another person’s details, such as a gift recipient’s shipping address, provide only information needed for that purpose and ensure you are permitted to share it.

Why We Use Personal Information

We use personal information to operate the store and support your relationship with Nuvralexo. Relevant purposes include:

• Receiving orders and arranging payment processing.

• Preparing purchases and coordinating fulfillment and delivery.

• Sending order confirmations, shipping updates, and other service messages.

• Handling questions, returns, refunds, and product concerns.

• Maintaining customer accounts and preferences where those features are available.

• Identifying technical problems and maintaining website functionality.

• Reviewing suspicious transactions and protecting against fraud or misuse.

• Understanding shopping activity and improving the store.

• Sending marketing communications and supporting advertising where permitted.

• Maintaining accounting records and meeting legal obligations.

• Responding to disputes and protecting legitimate legal interests.

Where applicable law requires a legal basis, we rely on the basis appropriate to the activity. This may include performing a contract, meeting a legal obligation, pursuing legitimate interests balanced against your rights, or obtaining consent.

Where processing depends on consent, you may withdraw it. Withdrawal does not affect the lawfulness of processing completed before that withdrawal.

Ecommerce and Other Service Providers

Nuvralexo uses Shopify to support its online store. Shopify processes information to provide platform services such as hosting and checkout. Depending on the services used, Shopify may also process information for purposes described in its own privacy notices.

You can review Shopify’s privacy information at https://www.shopify.com/legal/privacy.

Other providers may support payment processing, order fulfillment, delivery, customer communications, technical operations, analytics, or advertising.

Information disclosed to a provider depends on its role. For example, a delivery carrier requires recipient and address details to transport an order, while a payment provider requires transaction information to process payment.

When Information Is Disclosed

Where relevant to the purposes described in this policy, recipients may include:

• Ecommerce platforms, hosting providers, and technical service providers.

• Payment processors, financial institutions, and fraud-prevention services.

• Fulfillment partners and delivery carriers.

• Customer support and communication providers.

• Analytics and advertising partners, where those services are enabled and their use is permitted.

• Professional advisers assisting with accounting, legal, or business matters.

• Public authorities or other parties where disclosure is legally required or permitted.

We may disclose information to investigate misuse, respond to legal proceedings, resolve disputes, or protect customers and our business.

If the business is involved in a merger, acquisition, restructuring, or transfer, relevant information may be disclosed as part of that process, subject to applicable privacy requirements.

Providers processing information on our behalf are subject to the applicable service arrangements and legal requirements. Independent providers may determine some of their own processing purposes and maintain separate privacy notices.

Cookies and Similar Technologies

Cookies and similar technologies help websites maintain shopping carts, remember preferences, support checkout, and protect against misuse.

Where enabled, analytics technologies may collect information about visits and shopping interactions to help assess website performance. Advertising technologies may use identifiers and browsing or purchase activity to measure campaigns or support personalized advertising.

Depending on applicable law, disclosures to advertising partners may constitute a sale, sharing, or processing for targeted advertising even when no money is exchanged.

Where consent is required for nonessential technologies, those technologies must operate in accordance with your consent choices. Where available, use the store’s cookie or privacy controls to review or change your selections.

You may also use browser settings to block or delete cookies. Blocking essential cookies can affect cart, checkout, or other store functions. Deleting cookies may remove previously saved preferences.

Our Your Privacy Choices page provides additional information about available choices. You can also email service@nuvralexo.com for assistance.

Where required by applicable law, we honor recognized opt-out preference signals, including Global Privacy Control, for the browser or device transmitting the signal. Applying a preference to another device or an identifiable account may require additional information.

Email Preferences

If you subscribe to marketing emails, we may send collection updates, product announcements, and offers in accordance with your preferences and applicable law.

You can unsubscribe using the link in a marketing email or contact service@nuvralexo.com for assistance.

Unsubscribing from promotional emails does not stop necessary communications concerning an order, payment, delivery, refund, or customer support request.

Keeping and Protecting Records

We retain personal information for as long as reasonably necessary for the purposes described in this policy and to meet applicable obligations.

Retention depends on the type of information and factors such as:

• Whether an order or support request remains active.

• Accounting, tax, and recordkeeping requirements.

• The need to address returns, disputes, or legal claims.

• Fraud-prevention and security needs.

• Applicable deletion requests and permitted retention exceptions.

When information is no longer needed, we take appropriate steps to delete, anonymize, or otherwise handle it in accordance with applicable requirements.

We use reasonable administrative, technical, and organizational safeguards to protect information under our control. No method of transmission or electronic storage can guarantee absolute security.

If you suspect misuse of information connected with your Nuvralexo purchase, contact us promptly without including passwords or payment authentication details.

Your Privacy Requests

Depending on your location and the laws applicable to our business, you may have rights to:

• Confirm whether we process your personal information and request access.

• Correct inaccurate information.

• Request deletion, subject to applicable exceptions.

• Obtain certain information in a portable format.

• Object to or request restrictions on particular processing.

• Withdraw consent where processing relies on consent.

• Opt out of qualifying sales, sharing, or targeted advertising.

• Limit certain uses of sensitive personal information, where applicable.

• Appeal a decision concerning a privacy request.

To submit a request, email service@nuvralexo.com and explain what you would like us to do. Provide enough information for us to locate the relevant records.

Where verification is necessary, we may request information proportionate to the sensitivity of the records involved. We will not require identity verification for opt-out requests where applicable law prohibits it.

An authorized representative may submit a request where permitted. We may need evidence of authorization and any verification required by law.

If we cannot fulfill a request in full, we will explain the applicable reason as required. Some information may need to be retained to meet legal obligations, complete a transaction, or address a dispute.

We will respond within the period required by applicable law and will not unlawfully discriminate against you for exercising a privacy right. You may also contact the relevant privacy regulator where available.

Information Handled Across Borders

Suzhou Yangguang Youpin Supply Chain Co., Ltd. is based in China. Our ecommerce platform and service providers may operate in other countries.

Personal information may therefore be accessed, stored, or processed outside your country of residence, including in China and countries used by our providers. Privacy laws in those locations may differ from those where you live.

Where international transfers require specific protections, we use the safeguards or transfer mechanisms required for the relevant processing. Contact us for information about applicable transfer arrangements.

Children’s Information

Nuvralexo is intended for a general adult shopping audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to us, email service@nuvralexo.com. We will review the report and take appropriate action, including deletion where required.

Additional protections for minors apply where required by relevant law.

External Links

Our store may contain links to websites or services operated by other organizations. Their information practices are governed by their own privacy notices.

Review the relevant notice before providing information to an external service. This policy describes Nuvralexo’s practices and does not replace the policies of independent organizations.

Changes to This Policy

We may revise this policy to reflect changes in store features, information practices, service providers, or legal requirements.

The updated version will appear on this page with a revised date. Where additional notice or consent is required, we will provide that notice or obtain consent as applicable.

Contact for Privacy Matters

For questions about this policy or requests concerning your personal information, contact the company operating Nuvralexo using the details below.

Brand Name: Nuvralexo

Legal Company Name: Suzhou Yangguang Youpin Supply Chain Co., Ltd.

Business Address: Room A405, Nos. 17 and 19, Songxianzhou Lane, Jinchang Subdistrict, Gusu District, Suzhou, Jiangsu, China

Customer Support Email: service@nuvralexo.com

Support Hours: Monday–Saturday, 9:00 AM–6:00 PM EST

We aim to respond to customer inquiries within 1–2 business days. Formal privacy requests are handled within the deadlines required by applicable law.